Store Director

Job Purpose: To provide leadership for the store, setting an excellent standard for the store and inspiring the team to achieve it. This role is responsible for owning the employee experience, driving employee satisfaction and elevating team behaviours. Additionally, the Store Manager will own the customer experience, driving customer satisfaction and increasing brand loyalty.

Key Responsibilities:

• Establish a constant focus on Brand, continually driving engagement, knowledge and passion for the Brand across the store team.
• Be on the shop floor, leading as a brand ambassador and role modelling Burberry behaviours.
• Monitor, coach and provide feedback to the store team to deliver excellent customer experience.
• Maintain a luxury environment, ensuring excellent execution and maintenance of Visual Merchandising guidelines across the store.
• Drive the use of digital assets to enhance the customer experience.
• Retain and develop talent.
• Lead, inspire and manage a high performing, positive store team.
• Continually elevate the capability of the store team through recruitment, staff development, mobility and effective succession planning.
• Establish a learning culture and maintain a strong connection of the store team to the Brand.
• Advocate product and have excellent product knowledge, driving the same standard across the store team.
• Maintain a strong understanding of product sales performance and optimise sales of the available inventory.
• Nurture customer relationships and establish customer-focused behaviours across the store team.
• Build and cultivate long term customer relationships and lead the team to do the same.
• Drive store performance and productivity, maintaining familiarity with the local external environment; customers, competitors and talent.
• Maintain a commercial mindset and continually identify and convert opportunities to drive store performance.
• Drive operational excellence across all areas of the store.
• Ensure compliance with all corporate standards, policies and initiatives.

Personal Profile:

• Demonstrated alignment with the Burberry Store Management behaviours: Service Focused, Leading to Inspire, Commercially Aware, Developing Talent and Driving Excellence.
• A passion for and interest in fashion, and a luxury ethos.
• Digital awareness and interest, with an ability to comfortably navigate social media and e-commerce sites.
• Awareness of local employment and retail legislation.
• Flexible to work as required to meet store needs.
• Experience in a luxury brand or in a luxury service and selling environment.
• Retail Management experience appropriate to the role, assessed based on the size and complexity of previous roles, including sales turnover and volume and the number and types of roles previously managed.

Measures of Success:

• Performance against the Burberry Store Management behaviours.
• Burberry Experience & Data Capture scores.