Store Director

Job Purpose: To provide exceptional leadership for the store, setting a high standard for the store and inspiring the team to achieve it.

Responsibilities:

• Establish a constant focus on Brand, driving engagement, knowledge and passion for the Brand across the store team.
• Be on the shop floor, acting as a brand ambassador and role modelling Burberry behaviours.
• Monitor, coach and provide feedback to the store team to deliver excellent customer experience.
• Maintain a luxury environment, ensuring excellent execution and maintenance of Visual Merchandising guidelines across the store.
• Drive the use of digital assets to enhance the customer experience.
• Retrain and develop talent, lead, inspire and manage a high performing, positive store team.
• Elevate the capability of the store team through recruitment, staff development, mobility and effective succession planning.
• Establish a learning culture and maintain a strong connection of the store team to the Brand.
• Advocate product, have excellent product knowledge and drive the same standard across the store team.
• Maintain a strong understanding of product sales performance and optimise sales of the available inventory.
• Nurture customer relationships, establish and embed customer focused behaviours across the store team.
• Build and cultivate long term customer relationships and lead the team to do the same.
• Drive store performance and productivity, build and maintain familiarity with the local external environment; customers, competitors and talent.
• Maintain a commercial mindset and continually identify and convert opportunities to drive store performance.
• Drive operational excellence across all areas of the store, ensure compliance with all corporate standards, policies and initiatives.
• Health and Safety, ensure your store has a written plan in place that details the actions to be taken in the event of an emergency evacuation.

Personal Profile:

• Demonstrated alignment with the Burberry Store Management behaviours: Service Focused, Leading to Inspire, Commercially Aware, Developing Talent, Driving Excellence.
• A passion for and interest in fashion, and a luxury ethos.
• A digital awareness and interest, with an ability to comfortably navigate social media and e-commerce sites.
• Awareness of local employment and retail legislation.
• Flexible to work as required to meet store needs.
• Experience in a luxury brand or in a luxury service and selling environment.
• Retail Management experience appropriate to the role, to be assessed based on the size and complexity of previous roles.