Marketing Director Italy

3 settimane fa


Roma, Lazio, Italia Barry Callebaut A tempo pieno
Marketing Director Italy Job Description

The ideal candidate will have a strong background in marketing, with a proven track record of developing and executing successful marketing plans that drive growth and customer engagement. The Marketing Director will be responsible for leading the planning and implementation of all marketing activities in the Italy Country Cluster to ensure the successful promotion and growth of our brand and product portfolio towards different customer types.

Main Responsibilities:

  1. Develop and implement comprehensive marketing plans that align with the company's business & marketing strategy and the cluster growth objectives. Member of the Cluster Leadership team. Main contact to Global/Regional Marketing.
  2. Collaborate with global market intelligence to generate actionable customer insights, competitive mapping and market trends.
  3. Own the 12mth rolling Marketing Plan for the Cluster, manage the Product Portfolio and identify gap filling/innovation needs.
  4. Ensure all marketing activities are executed to the highest standard, monitor & report performance in collaboration with Sales.
  5. Lead Customer Engagement for Industrial Key Accounts.
  6. Cultivate a deep understanding of our customers through market research, customer feedback, and engagement initiatives.
  7. Foster strong relationships with key customers and stakeholders to better understand their needs and preferences.
  8. Support customer-specific innovation initiatives to grow their business.
  9. Collaborate with product development teams.
  10. Organize bespoke events & memorable experiences to deepen customer relationships.
  11. Support regional content creation and implement customer-centric marketing campaigns that enhance customer satisfaction.
  12. Oversee Brand & Product Marketing to Artisans.
  13. Collaborate with global brand, regional marketing and agency teams to activate local communication channels and optimize content for local relevance.
  14. Create well selected and targeted local campaigns and customer experiences on fairs & events.
  15. Manage strategic partnerships with distributors, influencers and industry partners to leverage digital campaigns.
  16. Lead the team on Trade Marketing to Distributors & Marketplaces.
  17. Build and execute a brand activity plan for distributors in priority segments.
  18. Lead marketing initiatives for strategic distribution partners based on Joint Business Plans.
  19. Support ecommerce sales with strong digital product & activation assets.


Education, Language, Skills & Qualifications:

Master degree or equal by experience. 10y+ of experience in Marketing roles in B2B/ B2C, preferably in Food & Beverages in international context. Language: Local language (native), English (full proficiency). Any other European language is a plus. Strong commercial acumen
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