Marketing Lead Italy

1 settimana fa


Roma, Lazio, Italia Barry Callebaut A tempo pieno
Marketing Director Italy

This role is responsible for leading the planning and execution of all marketing activities in the Italy Country Cluster to ensure the successful promotion and growth of our brand and product portfolio towards different customer types.

Key responsibilities include developing and implementing comprehensive marketing plans that align with the company's business and marketing strategy, collaborating with global market intelligence to generate actionable customer insights, and managing the marketing budget.

The ideal candidate will have a deep understanding of business models in Food, a proven track record of developing and executing successful marketing plans, and strong commercial acumen.

Additionally, the candidate should possess strong stakeholder management and influencing skills, as well as the ability to work under pressure and prioritize tasks.

The Marketing Director will be a key member of the Italy commercial leadership team and will work closely with the Managing Director of the Italy Cluster and the VP Marketing Western Europe.

Main Responsibilities:
  1. Develop and implement comprehensive marketing plans that align with the company's business and marketing strategy.
  2. Collaborate with global market intelligence to generate actionable customer insights.
  3. Manage the marketing budget and lead customer engagement for industrial key accounts.
  4. Cultivate a deep understanding of our customers through market research, customer feedback, and engagement initiatives.
  5. Support customer-specific innovation initiatives to grow their business.
  6. Oversee brand and product marketing to artisans and distributors.
  7. Lead marketing initiatives for strategic distribution partners based on joint business plans.


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