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Digital Advertising Specialist

2 mesi fa

Brugherio, Lombardia, Italia QVC A tempo pieno
The Opportunity

We are seeking a highly skilled Digital Advertising Specialist to join our Performance and Retention Marketing team at QVC. As a key member of our team, you will be responsible for developing and executing engaging campaigns to acquire new and loyal customers.

Your Impact
  • Plan, execute, and control campaigns in assigned performance marketing channels, including Search & Shopping, Affiliate & Paid Social, and Retargeting.
  • Develop weekly and monthly goals for New Names, Sales, Spend, and Incremental Ebit driven by assigned performance marketing channels.
  • Set up campaigns, track, and improve results on an ongoing basis, based on best practices across QVC.
  • Drive business opportunities in assigned channels, leveraging insights from executed campaigns.
  • Establish strong relationships with key business partners in assigned performance marketing channels.
  • Develop business plans based on current results and open opportunities, identifying and executing test scenarios with partners.
  • Scout new potential partners within assigned channels.
  • Share best practices across QVC International, developing a close relationship with peers in international markets and the Performance Marketing Manager for QVC International.
What You Bring
  • At least 3 years of experience in Performance Marketing, with proven success in driving profitable sales and customer development.
  • Basic technical knowledge of Performance Marketing Tools, including Google and/or Adobe Analytics, implementation, or testing of Pixels, Tealium, or Tag Manager.
  • Strong experience in setting up campaigns in assigned performance marketing channels, including Search & Shopping, Affiliation, and Retargeting or Paid Social.
  • Analytical skills and the ability to present complex issues in a customizable way.
  • Proven ability to work on different levels up to executive level and in an international environment with teams in different markets.
  • Strong experience in translating data insights into clear actions and convincing and engaging other stakeholders.
  • English fluency.
Soft Skills
  • Precision and accuracy.
  • Analytical and data-driven approach.
  • Ability to work in a dynamic environment.
  • Very good organizational skills.
  • Teamwork.