Salesforce Marketing Cloud Specialist

9 ore fa

Milano, Lombardia, Italia Publicis Sapient A tempo pieno
Job Title: Salesforce Marketing Cloud Specialist

Publicis Sapient is seeking a highly skilled Salesforce Marketing Cloud Specialist to join our team. As a key member of our digital transformation team, you will be responsible for managing and maintaining our CRM system, ensuring data accuracy and completeness.

You will support the creation and execution of email marketing campaigns and push notifications, using marketing automation tools. Collaborate with the CRM team to segment and target audiences effectively. Monitor and report on key performance metrics related to CRM, email marketing, and push notification efforts.

Assist in the development and optimization of customer journeys and automated workflows. Provide support in analyzing customer data to identify trends and opportunities. Help in the creation of customer personas and audience segmentation strategies.

Stay updated on industry best practices and trends in CRM and Marketing Automation. Qualifications include a Bachelor's or master's degree in marketing, business, or a related field. Strong interest in CRM, Marketing Automation, and data-driven marketing.

Familiarity with the user interface and features of Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Automation Studio, Journey Builder, Content Builder, Audience Builder, and Analytics Builder. Proficiency in Automation Studio and Journey Builder, with the ability to create and manage automated tasks for email scheduling, data handling, and multichannel marketing activities.

Advanced skills in AMPscript and SQL, with the ability to use scripting languages to customize email content, create complex dynamization and automation rules, and work with customer data effectively using SQL. Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.

Excellent analytical and problem-solving skills. Strong attention to detail and organizational abilities. Effective communication and teamwork skills. Self-motivated and eager to learn.

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