Digital Fashion Brand Strategist
11 ore fa
**About Us**
At eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in over 190 markets worldwide.
**The Role**
As a Digital Fashion Brand Strategist, you will play a pivotal role in driving our growth and increasing market presence. You will oversee all aspects of marketing, from brand positioning and content creation to digital campaigns and performance analytics.
**Key Responsibilities:**
- Develop and implement marketing strategies to build brand awareness, generate leads, and support customer retention.
- Define events calendar and participate in industry events, webinars, and conferences to boost brand visibility and establish thought leadership within the fashion tech space.
- Define and refine the company's brand identity, ensuring consistency across all marketing channels and communications.
- Lead public relations efforts, including briefings with PR agencies and media outreach.
- Collaborate with sales and marketing teams to develop effective lead generation strategies and manage the marketing-sales funnel.
**Requirements:**
* Demonstrated ability in marketing, preferably within fashion tech, SaaS, or the fashion/luxury industry.
* Strong understanding of the fashion industry and its outstanding marketing challenges.
* Good understanding of digital marketing tools (Google Analytics, AdWords, social media platforms) and CRM software.
* Excellent communication, presentation, and storytelling skills.
* Strong analytical abilities with a data-driven approach to decision-making.
* Ability to work cross-functionally with sales, product, and design teams.
* A passion for fashion, technology, and innovation.
**Salary Range:** $80,000 - $110,000 per year.
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