Digital Media Strategist

2 giorni fa


Milano, Lombardia, Italia Prada A tempo pieno

Located in Italy, Prada Group is a renowned leader in luxury goods. With a rich history dating back to 1913, the company has established itself as a benchmark for excellence and innovation. Our portfolio includes iconic brands such as PRADA, Miu Miu, Church's, Car Shoe, and Pasticceria Marchesi, operating in over 45 countries with employees from more than 100 nationalities.

Job Description

We are seeking a highly skilled Digital Media Strategist to join our team. The ideal candidate will assist in developing media plans across various channels, including print, digital, outdoor, CTV, and others.

  • Conduct audience research and market analysis to support media strategy recommendations.
  • Collaborate with senior media planners to allocate budgets and optimize media spend across channels.
  • Monitor campaign performance, track key performance indicators (KPIs), and provide insights for ongoing optimization.

The successful candidate will possess a strong analytical mindset, excellent communication skills, and the ability to work effectively in a fast-paced environment. A Bachelor's degree in marketing or communications is required, along with a minimum of 3 years of experience in media, preferably in the fashion industry.

Requirements

To be considered for this role, applicants must have:

  • Strong analytical skills and attention to detail.
  • Proficiency in Excel and PowerPoint.
  • Ability to multitask and manage time effectively.
About Us

As a global leader in luxury goods, we offer a dynamic and creative work environment that fosters growth and development. Our teams are motivated by curiosity and a passion for excellence, making us an attractive destination for talented individuals who share our vision.

We estimate the salary for this role to be around €60,000 - €80,000 per annum, depending on experience and qualifications.


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