Chief Digital Marketing Strategist
5 ore fa
Cleafy, a pioneering SaaS company in the online fraud management sector, is seeking a highly skilled Chief Digital Marketing Strategist. This key role will play a critical part in developing and executing comprehensive marketing strategies to drive awareness, engage target accounts, and fuel revenue growth.
About CleafyCleafy has been at the forefront of cybersecurity since 2014. Our dedicated team of experts works tirelessly with customers to safeguard their digital opportunities while expanding their business. We have recently secured a significant €10 million Series A capital raise from United Ventures to fund our international expansion.
The RoleThis challenging position oversees all marketing activities, including content creation, digital marketing, event management, and collaboration with sales teams to ensure alignment and success. The ideal candidate will lead the execution of account-based marketing (ABM) campaigns targeting tier 1 and tier 2 banks in new geographies. Key responsibilities include:
- Developing and implementing a comprehensive marketing strategy aligned with Cleafy's business goals and objectives.
- Leading the execution of ABM campaigns targeting tier 1 and tier 2 banks in new geographies.
- Overseeing the creation and distribution of high-quality content, including whitepapers, case studies, blog posts, and webinars.
- Monitoring and analyzing digital marketing metrics to optimize campaigns and improve performance.
To succeed in this role, you must possess:
- A Bachelor's degree in Marketing, Business, or a related field.
- At least 8 years of experience in B2B marketing, preferably in the enterprise software or technology sector.
- A proven track record of developing and executing successful ABM campaigns.
- Strong content creation and digital marketing skills, with experience managing email, social media, and PPC campaigns.
Cleafy offers an attractive salary range of approximately $120,000 - $180,000 per annum, depending on experience. Additionally, you can expect a hybrid or remote work environment, personalized support for professional growth, and access to the latest technologies. Join us as we strive to make technology a safer place and offer a competitive benefits package that reflects our commitment to employee satisfaction.
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