Chief Marketing Strategist
3 giorni fa
BYD Europe seeks a seasoned marketing professional to fill the role of Chief Marketing Strategist, focusing on the Italian market. As Deputy Marketing Manager, you will play a crucial part in driving brand awareness and supporting sales within Italy.
About BYD Group
Established in 1995, BYD is a leading high-tech company dedicated to innovation in automobiles, rail transit, renewable energy, and electronics. With over 40 subsidiaries and 700,000 employees worldwide, BYD strives to fulfill a better life through technological advancements.
As the Official Partner of UEFA EURO 2024, BYD provides green mobility services for the championship. With a commitment to zero-emission solutions, BYD aims to establish itself as a leader in new energy vehicles globally.
About the Role
This exciting opportunity offers the chance to contribute to European transition to Zero Emissions transportation and de-carbonization of the economy. You will be responsible for defining the Country Marketing Plan in line with business objectives and global strategic guidelines.
Your key responsibilities will include planning and leading the execution of national events, conducting post-event analyses to assess effectiveness, and developing regional advertising/digital campaigns in the Italian market.
You will also supervise dealer marketing plans and monitor their execution by dealer partners, contribute insights for the European Marketing Plan, and monitor competitor activities. Additionally, you will develop and manage local advertising and PR campaigns, oversee the marketing budget, and manage relationships with press, media, agencies, and digital influencers.
About You
We are looking for an experienced marketing professional with at least 5 years of experience in marketing management roles within the automotive sector. You must have strong digital skills, a customer-focused mindset, excellent communication and interpersonal skills, and the ability to prioritize and proactively manage tasks with effective time management skills.
A proficiency in English and Italian is mandatory, with knowledge of other European languages and/or Mandarin Chinese being a plus. If you are connected with our mission toward a more sustainable future, this could be the perfect opportunity for you.
What We Offer
We offer performance-based competitive remuneration, health insurance (Metasalute), meal vouchers, department & company-wide team-building events, and the chance to be part of European transition to Zero Emissions transportation and de-carbonization of the economy. The estimated salary for this role is €80,000 per annum, based on industry standards and location.
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