Chief Marketing Strategist for Vacuum and Certified Pre-Owned Products

1 settimana fa


Milano, Lombardia, Italia Agilent A tempo pieno
Agilent: A World-Class Company

At Agilent, we inspire and support discoveries that advance the quality of life. Our company provides life science, diagnostic, and applied market laboratories worldwide with instruments, services, consumables, applications, and expertise.

About the Role

This is an exceptional opportunity to join our Global Marketing Programs team as a Chief Marketing Strategist for Vacuum and Certified Pre-Owned Products. As a key member of this high-performance team, you will play a crucial role in developing and managing marketing programs for the Vacuum and Certified Pre-Owned Instrument Divisions to drive growth and improve customer experience.

Responsibilities
  • Craft innovative marketing program strategies to capture market share for Vacuum and Certified Pre-Owned Products.
  • Collaborate with Regional Marketing Program Managers, field, and channel partners to analyze competitive information, market, and customer data; facilitate effective program development that meets multi-regional needs; ensure global efficacy of programs and alignment.
  • Collaborate with product managers and marketing communications professionals to develop strategic product messaging and positioning that is translated into marketing collateral, promotion, and commercialization plans.
  • Perform financial analyses and build cases for programs; identify target audiences and offers for a program; work with marcom to develop program plans and the appropriate MarCom mix; define content requirements for programs.
  • Measure and evaluate the short- and long-term impacts and return on investment of programs. Implement corrective actions and continuous improvement of program strategy & design, as required.
Requirements

To succeed in this role, you will need:

  • An undergraduate degree in Marketing, Business, Chemistry, or Biological Sciences or equivalent degree, along with 10+ years of relevant experience.
  • A minimum of 7 years of demonstrated results in a commercial marketing role.
  • Experience developing B2B marketing programs and campaigns to drive demand for new and existing products targeting scientists/labs in targeted markets.
  • Demonstrated results orientation, including developing fact-based and business goal-focused plans that align with strategic objectives.
  • Effective project management and organizational skills.
  • Ability to understand the needs and buying influences of a scientific target audience.
What We Offer

We offer a comprehensive compensation package, which includes:

  • An estimated salary range of $120,000 - $160,000 per year, depending on location and experience.
  • Core global benefits to all staff, including Stock Purchase Plan, Life Insurance, Pension, Healthcare, Employee Assistance Program, Holiday, and Company activities (varies by country).
  • An opportunity to grow within a world-class company to develop your skills.
  • The diversity of cultural and individual perspectives held by our employees and their commitment to inclusion.
  • An independent job among good colleagues, in a growth-oriented conglomerate.

We look forward to receiving your application in English.



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