Senior Marketing Programs Manager
2 settimane fa
About the Role
Agilent is seeking a highly skilled Marketing Programs and Campaigns Manager to join our Global Marketing Programs team. This individual contributor position offers the opportunity to develop and manage marketing programs for the Vacuum and Certified Pre-Owned Instrument Divisions, driving growth and improving customer experience with Agilent.
Key Responsibilities
- Craft innovative marketing program strategies to capture market share for Vacuum and Certified Pre-Owned Products
- Collaborate with Regional Marketing Program Managers, and field and channel partners to analyze competitive information, market and customer data, and ensure global efficacy of programs
- Collaborate with product managers and marketing communications professionals to develop strategic product messaging and positioning
- Perform financial analyses, identify target audiences and offers, and work with marcom to develop program plans and MarCom mix
- Measure and evaluate program impacts and return on investment, implementing corrective actions and continuous improvement as required
Requirements
- Undergraduate degree in Marketing, Business, Chemistry, or Biological Sciences, or equivalent degree, along with 10+ years of relevant experience
- Minimum of 7 years of demonstrated results in a commercial marketing role
- Experience developing B2B marketing programs and campaigns to drive demand for new and existing products targeting scientists/labs in targeted markets
- Demonstrated results orientation, including developing fact-based and business goal-focused plans aligning with strategic objectives
- Effective project management and organizational skills
- Ability to understand customer needs and buying influences of a scientific target audience
What We Offer
- Agilent offers core global benefits to all staff, plus additional benefits such as Stock Purchase Plan, Life Insurance, Pension, Healthcare, Employee Assistance Program, and Company activities
- Opportunity to grow within a world-class company to develop your skills
- Diversity of cultural and individual perspectives held by our employees and commitment to inclusion
- Independent job among good colleagues in a growth-oriented conglomerate
- Part of a company that values quality in solutions delivered to customers, employees, and processes
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