Product Marketing Professional

3 settimane fa

Milano, Lombardia, Italia IG Group A tempo pieno

About the Role:

We are seeking a Product Marketing Executive to join our international marketing team at IG Group. As a Product Marketing Executive, you will be responsible for developing and documenting product marketing strategies to drive awareness, engagement, and adoption of our financial products.

Your Key Responsibilities:

  • Develop and document product marketing strategies to drive awareness, engagement, and adoption of our financial products
  • Gather market research to understand customer needs, market trends, and competitive landscape
  • Collaborate with cross-functional teams including sales, product development, and customer support to ensure alignment and successful product launches
  • Brief and manage the creation of compelling marketing materials, including content, advertising material, customer communication
  • Brief campaign requirements to our digital marketing team, including paid media, social media, CRM
  • Analyze and report on the performance of marketing campaigns, using data to inform future strategies
  • Stay up-to-date with industry trends and best practices in trading and financial markets

What We Offer:

  • Competitive salary and performance-related bonus
  • Private medical insurance
  • Gym membership allowance
  • Comprehensive global and local onboarding process – to the company and to your role
  • Employee-led LGBTQ+, Women's, Black and Parents & Carers networks with annual budget for organizing events & projects that foster an open, diverse and inclusive culture
  • Option to participate and create ESG initiatives based on IG Brighter Future Fund
  • Additional days off a year for voluntary work
  • Additional day off to celebrate your Birthday
  • Flexible working hours
  • We work in a hybrid working model
  • And more

About You:

We are looking for a confident, creative thinker with a knack for innovating. You should have a strong background in product marketing and a good understanding of trading and financial markets. You should also be proficient in digital marketing tools and platforms, and have excellent communication and presentation skills.

Requirements:

  • About 3+ years of experience in product marketing, preferably within the financial services industry
  • Bachelor's degree in Marketing, Business, Finance, or a related field
  • Good understanding of trading and financial markets
  • Excellent communication and presentation skills
  • Proficiency in digital marketing tools and platforms
  • Highly organized with exceptional project management skills
  • Ability to work independently and with cross-functional teams
  • Strong analytical and problem-solving skills

Preferred Qualifications:

  • Experience with AI tools and Workfront
  • Familiarity with Salesforce
  • Proficiency with digital marketing tools, web development languages (HTML, CSS, JavaScript) and product design technique

About IG Group:

We believe in financial freedom and our purpose is to help ambitious people achieve it. Around 1 million people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love. We have offices in many countries and offer a hybrid working model.

How You'll Grow:

When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we'll support you all the way.

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