Digital Marketing Specialist
3 settimane fa
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of.
Our CultureFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the RoleAs a Digital Marketing Specialist, you will support the Marketing Team in projects related to the definition of the consumer engagement strategy at local/regional level and to the implementation of the digital strategy through consumer engagement activities. Moreover, you will measure and share insights from digital marketing activities and contribute to the continuous improvement of consumer engagement.
Main ResponsibilitiesAs a Junior Digital Brand Manager you will be involved in different activities, from the Consumer Engagement & CRM to the Communication Management, as well as in the Control & Analysis of Performance and in the Development of the Digital Marketing Competencies.
You will support the management of digital marketing activities and the definition of the consumer engagement strategy at local/regional level for the categories in scope, as well as the definition of optimal marketing levers of owned and earned media to develop consumer/shopper engagement. As part of your responsibilities, you will be asked to develop and implement the digital strategy with the purpose of engaging the consumer to reach local brand targets and the Group digital assets and consumer engagement initiatives at local level.
You will support the team in the definition of the editorial calendar and of local contents related to owned media (social media channels, websites, etc) and you will carry out the measurement and benchmarking of the digital contents developed for the categories in scope (analysis of owned/earned and paid channels). Your performance control & analysis activities will range from the measurement of consumer engagement initiatives performance and sharing digital insights with focus on the categories in scope to the measurement of the efficiency of owned media and identifying possible areas of improvement and of earned/paid digital media and recommending actions to optimize spending.
You will also have a pivotal role in supporting in the development of cooperation, integration and interaction between marketing teams, media and external agencies and in contributing to the continuous improvement of eContent creation and of effective consumer engagement initiatives as well as in sharing digital marketing best practice with marketing teams at regional level.
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