Marketing and Communication Leader

2 settimane fa

Milano, Lombardia, Italia Teads A tempo pieno
Marketing and Communications Manager Role

Teads is seeking a highly skilled Marketing and Communications Manager to join our Italian team in Milan.

This role will be responsible for developing and executing the Teads Milan brand communication strategy and marketing initiatives to enhance our visibility in the Italian market.

Main Responsibilities:

  • Develop and implement world-class marketing communications for Teads IT across our brands, advertisers, and agency clients, as well as our publisher portfolio.
  • Support the development and strategy of the marketing offer.
  • Develop and execute Teads IT's media and local key messaging strategy across all media, including press, broadcast, and publications to raise Teads' profile and promote our activities.
  • Ensure all communications are aligned with the global marketing strategy set by the Company.
  • Work closely with the IT sales and publishing team to provide marketing collateral and content support.
  • Develop, coordinate, and manage public relations campaigns and related activities to sustain a specific image for our business and cultivate media support.
  • Approve, write, and pitch press releases.
  • Support the day-to-day management of Teads' Italian events program, including associated marketing communications plans, ensuring they are responsive to stakeholder needs and preferences.
  • Ensure events are delivered effectively and efficiently.
  • Manage, develop, and implement Teads' presence at various third-party exhibitions, working with partners to provide a cost-effective impactful presence.
  • Develop publicity materials (printed and email format) for Teads' marketing efforts, including keeping the media kit up to date.

Required Experience and Skills:

  • Strong professional experience in communications and marketing, with the ability to demonstrate knowledge of a broad range of communication activities – media, websites, publications, marketing, social media, and events.
  • Proven experience working with a wide range of media, developing media strategies and relations, preparing press releases, etc., in an advertising environment.
  • Considerable event experience and a successful track record of effective delivery across the full range of communications disciplines.
  • Creative flair to bring fresh ideas to positioning and marketing campaigns.
  • Ability to work on a diverse range of tasks simultaneously under pressure and in a non-precious way.
  • Excellent organizational and planning skills, with experience in managing communications projects from start to finish, including successful prioritization and allocation of resources.
  • Proven experience working with social media platforms, such as Facebook, Twitter, and YouTube.
  • Excellent writing skills.
  • Excellent spoken and written Italian and English.
  • Proven ability to be a proactive and diligent self-starter, with the ability to coordinate and prioritize resources effectively.
  • Strong organizational skills with high attention to detail.
  • Excellent interpersonal skills, including the ability to influence across the organization and externally.

About Teads:

Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of high-quality digital media. As an end-to-end solution, Teads' modular platform allows partners to leverage buy-side, sell-side, creative, data, and AI optimization technologies.

For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world's best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand-safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.

Teads partners with leading marketers, agencies, and publishers through a team of 1,200+ people in 50 offices across more than 30 countries.

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