Digital Media Planner
3 settimane fa
Position Summary
We are seeking a skilled Digital Media Planner to join our team in Milan.
Key Responsibilities
- Develop and manage digital media plans, including planning and buying.
- Manage the day-to-day implementation and optimization of campaign activities, including biddable, programmatic, and direct deals.
- Manage campaign authorizations, budgets, and reconciliation processes.
- Build and maintain strong relationships with clients.
- Analyze research data and media/marketing information, and report findings to clients.
- Monitor and assess ongoing campaign performance, and assist in strategic analysis of campaigns.
- Contribute to new business and marketing activities as needed.
Desired Skills & Experience
- 2+ years of experience in digital media planning.
- Knowledge of ad serving/trafficking technology, such as Double Click DART.
- Knowledge of ad verification technology, such as IAS and DV.
- Knowledge of different DSPs, such as DV360 and TTD.
- Solid working knowledge of Microsoft Office.
- Excellent communication and interpersonal skills.
- Language: Good level of English and excellent level of Italian.
- Analytical skills.
About Us
UM is a full-service media agency that strives to Futureproof our clients' businesses through better science, art, and outcomes. We are part of IPG Mediabrands, with a global headquarters in New York and six US offices. Our culture is inclusive, and we prioritize personal and professional growth. We uphold the following values: Courage, Curiosity, Commitment, Community, Caring, and Candor.
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