Lead Generation Manager

4 settimane fa

Roma, Lazio, Italia Ruby Labs A tempo pieno
About Ruby Labs

We are a pioneering tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

Our teams drive the future of consumer-led products, and we're always looking for passionate individuals to join us in shaping this journey.

The Role

We are seeking a specialized Lead Generation Manager to drive subscriptions for our web-based products across three brands within our holding company.

This role requires mastery of Telegram's unique features and advertising capabilities to effectively attract and convert subscribers.

Key Responsibilities
  • ROI Maximization:
    • Develop and implement strategies to continuously improve return on ad spend (ROAS) on Telegram.
    • Identify opportunities for scaling successful campaigns while maintaining or improving efficiency.
  • Data Analysis and Insights:
    • Conduct in-depth analysis of Telegram campaign performance metrics.
    • Collaborate closely with the data team to leverage reports and data tools.
    • Use data-driven insights to inform strategy and tactical decisions.
  • Campaign Structure and Optimization:
    • Design and implement optimal campaign structures on Telegram.
    • Continuously test and refine ad creatives, targeting, and bidding strategies.
    • Conduct A/B testing to improve campaign performance and identify scaling opportunities.
  • Telegram-Focused Management:
    • Oversee and optimize user acquisition efforts exclusively on Telegram.
    • Allocate budget effectively based on performance and potential.
    • Stay updated on Telegram platform changes and new features, adjusting strategies accordingly.
  • Strategy Development:
    • Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets for Telegram campaigns.
    • Develop comprehensive user acquisition strategies aligned with company objectives.
    • Continuously adapt strategies based on performance data and market trends.
  • Market Research:
    • Stay abreast of industry trends, Telegram platform updates, and best practices in user acquisition.
    • Identify and evaluate new acquisition methods within Telegram.
  • Cross-functional Collaboration:
    • Partner with the data team to leverage insights and improve decision-making.
    • Collaborate with creative producers to ensure ad creatives align with performance goals.
    • Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts.
Requirements and Qualifications
  • Experience:
    • Minimum 2 years of strong experience in subscription user acquisition (web-web, web-app) with relevant products.
    • Proven track record in Telegram advertising at scale, focusing on lead generation, performance marketing, and conversion optimization.
  • Platform Expertise:
    • Deep understanding of Telegram's advertising platform and features.
    • Extensive experience driving leads and conversions through Telegram ads.
  • Analytical Skills:
    • Strong analytical skills with proficiency in UA analytical tools and techniques, particularly those relevant to Telegram.
    • Advanced skills in performance measurement and optimization within Telegram's ecosystem.
    • Ability to analyze complex datasets, generate insights, and make data-backed decisions.
  • Strategic Thinking:
    • Data-driven mindset with the ability to translate insights into actionable testing plans and campaign optimizations.
    • Strategic thinker with a performance and ROI-driven approach.
    • Capable of developing and implementing effective lead generation strategies.
  • Project Management:
    • Ability to take initiative, work independently, and drive projects forward.
    • Strong organizational skills to manage multiple performance-focused campaigns simultaneously.
    • Proven track record of achieving goals and meeting timelines in a fast-paced environment.
  • Communication and Collaboration:
    • Excellent interpersonal and communication skills.
    • Creative content writing ability.
    • Capable of working effectively in a collaborative environment while maintaining focus on performance goals.
  • Personal Attributes:
    • Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts.
    • Strong problem-solving and decision-making capabilities.
    • Adaptable and quick to learn in a dynamic digital landscape.
Location and Benefits

Ruby Labs operates within the CET (Central European Time) zone. We welcome applicants from any country as long as they are located within approximately ± 4 hours of CET.

We offer a range of benefits, including:

  • Remote Work Environment: Enjoy flexibility and work from anywhere, promoting a healthy work-life balance.
  • Unlimited PTO: Relax and recharge with unlimited paid time off.
  • Paid National Holidays: Celebrate and unwind on national holidays with paid time off.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
  • Flexible Independent Contractor Agreement: Unlock autonomy, flexibility, and entrepreneurial opportunities.

Estimated Salary: €80,000 - €110,000 per annum, depending on experience and qualifications.

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