Brand Manager

1 giorno fa

Sesto San Giovanni, Lombardia, Italia Heineken International B.V. A tempo pieno

{"h1": "Brand Manager - Heineken International B.V.", "p": "Siamo alla ricerca di un Brand Manager che possa implementare il posizionamento del brand/prodotto nel mercato e nel segmento di riferimento e le relative strategie. Definisce i piani di marketing, implementando le attività connesse, sulla base delle analisi e delle valutazioni di mercato in termini di concorrenza, trend, consumatori, e nel rispetto degli obiettivi e delle strategie aziendali.", "ul": [{"li": "Definire e proporre piani di marketing allineati con gli obiettivi strategici del Brand, inclusi posizionamento, lancio di line extension, adattamento packaging, politiche promozionali, programmi di advertising e media planning."}, {"li": "Pianificare ed eseguire attività di marketing non convenzionale (web, ambient, guerrilla, buzz, virale) e social marketing, gestendo il brief e debrief alle agenzie e verificando la coerenza delle proposte con gli obiettivi."}, {"li": "Garantire la visibilità dei brand in eventi di comunicazione non convenzionale, rispettando la strategia di marca."}, {"li": "Sviluppare piani di visibilità nei punti vendita e di consumo in collaborazione con le Business Units, in linea con la strategia del Brand."}, {"li": "Gestire la declinazione e il lancio di nuovi packaging/formati sul mercato italiano, perseguendo obiettivi di riposizionamento fino alle fasi di testing e lancio."}, {"li": "Gestire il budget assegnato e monitorarne costantamente l'utilizzo."}], "h2": "Chi sei tu?", "ul": [{"li": "Hai buone capacità di Portfolio Management"}, {"li": "Hai esperienza nella creazione ed implementazione di una strategia di Brand a 360°"}, {"li": "Hai buone capacità di coordinare multifunctional teams e ti piace lavorare in team"}, {"li": "Hai comprensione delle tendenze di mercato e delle esigenze dei consumatori"}, {"li": "Hai almeno 4-5 anni di esperienza in ruoli affini in ambito Marketing"}, {"li": "Hai una buona conoscenza delle dinamiche commerciali e di profittabilità del Brand"}, {"li": "Sei appassionato al lato creativo del marketing e a capire come costruire marchi significativi e rilevanti attraverso una creatività straordinaria"}], "h3": "Perché lavorare con noi?", "p": "Disegniamo il futuro della birra per conquistare il cuore dei consumatori. I clienti e i consumatori sono al centro, abbiamo il Coraggio di sognare e di essere i pionieri, oltre che prenderci Cura delle persone e del pianeta. Il divertimento e la Gioia di vivere fa parte del nostro DNA."}

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    1 giorno fa

    Sesto San Giovanni, Lombardia, Italia Heineken International B.V. A tempo pieno

    {"h1": "Brand Manager - Heineken International B.V.", "p": "Siamo alla ricerca di un Brand Manager che possa implementare il posizionamento del brand/prodotto nel mercato e nel segmento di riferimento e le relative strategie. Definisce i piani di marketing, implementando le attività connesse, sulla base delle analisi e delle valutazioni di mercato in...

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