Product Marketing Specialist

3 settimane fa


Sant'Agata Bolognese, Emilia-Romagna, Italia Automobili Lamborghini S.p.A A tempo pieno
About Us

At Automobili Lamborghini S.p.A., we're committed to fostering a culture of innovation and excellence. Our team is comprised of talented individuals who share a passion for the automotive industry and a desire to make a meaningful impact.

About the Job

We're seeking a highly motivated and experienced Accessories Product Marketing professional to join our team at our headquarters in Sant'Agata Bolognese, Italy. As a key member of our Aftersales Business Development team, you will be responsible for enhancing our accessory product offer through effective marketing and communication strategies.

Key Responsibilities:
  • Manage the accessories products portfolio to ensure a seamless customer experience throughout the product lifecycle.
  • Monitor retail positioning, market trends, and competitor offerings to stay ahead of the curve.
  • Develop and implement business plans and strategies to drive sales performance and increase product awareness among dealers and customers.
  • Conduct market research to identify new opportunities and propose innovative accessory solutions based on customer and dealer feedback.
  • Lead the launch phase for new products, activating global and local marketing and communication channels, and analyzing business cases.
  • Design and develop marketing and communication tools to increase product awareness and sales efficiency.
  • Develop sales and promotions plans to achieve target sales and sustain accessory business growth.
  • Collaborate with the Spare Parts Pricing Strategy Specialist to define pricing strategies for accessories.
  • Develop media plans, events, and PR activities in collaboration with the Aftersales Marketing & Communication Specialist.
  • Manage digital tools and IT projects related to accessories, such as the Car Configurator and Loom.
  • Monitor sales performances and identify countermeasures to optimize accessory sales.
  • Plan and monitor dedicated budget expenses to support accessory business growth.
  • Support Regional Offices and Dealers' Network in activating local events and marketing programs.
  • Support Aftersales Supply Chain in forecasting exceptional volume increases for accessories.
  • Participate in Group meetings and projects to create synergies with other brands for accessories-related topics.
About You
  • University degree in Economics and/or Marketing.
  • Passionate about cars and the automotive industry.
  • Minimum 5-7 years of experience in Automotive, preferably in Accessories/Product Marketing.
  • Fluent English, Italian, and German language skills.
  • Project management and target-oriented skills.
  • Analysis skills and experience with main tools (SAP, Excel, Microstrategy, Salesforce).
  • Problem-solving attitude.
  • Strong team work approach.
  • Communication and relational skills.
  • Availability to travel.
What We Offer
  • Flexible working arrangements.
  • Holistic Well-Being program.
  • Parenthood program.
  • Specific job posting for internal employees.
  • Access to qualified Learning paths.
  • Development programs.


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