Product Marketing Specialist
3 settimane fa
At Automobili Lamborghini S.p.A., we strive to create a unique and inclusive work environment that values diversity and promotes personal and professional growth. Our commitment to sustainability and innovation drives us to create a future-proof society.
About the JobWe are seeking a talented Accessories Product Marketing Specialist to join our team at our headquarters in Sant'Agata Bolognese (BO). As a key member of our Aftersales Business Development team, you will be responsible for enhancing our accessory product offer through effective marketing and communication strategies.
Key Responsibilities:- Manage the accessories products portfolio to ensure a successful product lifecycle for each range available.
- Monitor retail positioning, market trends, and competitors' offers for accessories products.
- Develop business and strategy plans for accessories business in collaboration with the Aftersales Marketing Coordinator.
- Conduct market research to propose new accessories based on dealers' and customers' requirements.
- Manage the launch phase for new products, activating marketing and communication channels (global and local), including business case analysis.
- Develop marketing and communication tools (B2B and B2C) to increase product awareness and sales efficiency.
- Develop sales and promotions plans for each year to support accessories target achievement.
- Define pricing strategies for accessories in collaboration with the Spare Parts Pricing Strategy Specialist.
- Develop accessories media plans, events, and PR activities in collaboration with the Aftersales Marketing and Communication Specialist.
- Manage digital tools and IT projects (e.g., Car Configurator, Loom) for accessories-related topics and areas.
- Monitor sales performances for accessories through company tools to identify countermeasures when necessary.
- Plan and monitor dedicated budget expenses to support accessories business.
- Support Regional Offices and Dealers' Network to activate local events and marketing programs (including participation in events, dealers' visits, etc.).
- Support Aftersales Supply Chain to forecast exceptional volume increases for accessories.
- Participate in Group meetings and projects to create synergies with other brands for accessories-related topics.
We are looking for a passionate and experienced professional with a strong background in automotive and marketing. The ideal candidate will have:
- A university degree in economics and/or marketing.
- Minimum 5-7 years' experience in automotive, preferably in accessories/product marketing.
- Fluent English, Italian, and German will be considered a plus.
- Project management and target-oriented skills.
- Analysis skills and experience with main tools (SAP, Excel, Microstrategy, Salesforce as a plus).
- Problem-solving attitude.
- Strong team work approach.
- Communication and relational skills.
- Availability to travel.
We provide a flexible working environment, holistic well-being programs, parenthood programs, specific job postings for internal employees, access to qualified learning paths, and development programs.
If you are interested in taking a new professional opportunity, please submit your application by the end of February 15th.
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