Senior Copywriter

We are seeking a highly skilled and experienced Senior Copywriter to join our Customer Engagement team at FXCM. As a key member of our marketing team, you will play a pivotal role in developing compelling and effective marketing copy across various channels.

• Collaborate closely with the marketing, product, and customer engagement teams to develop concepts and campaigns based on the brand and messaging guidelines.
• Write clear, engaging, and persuasive copy for a wide range of channels, including email, in-app messaging, push notifications, SMS, and more.
• Tailor messaging to target specific audience segments and demographics while maintaining brand integrity.
• Conduct thorough research on industry trends, consumer behavior, and competitor strategies to inform copywriting decisions.
• Ensure all copy created is reflective of the onsite experience or customer journey it is in relation to.
• Participate in workshops and contribute creative ideas for campaign development and execution.
• Work closely with designers to direct and bring your copy to life.
• Work closely with the brand team to ensure all messaging is consistent, ideas are shared, and areas of opportunity are explored.
• Manage the archive of copy, copy policies, documentation, and team training to ensure processes flow seamlessly.
• Proactively ensure that the journeys and any relevant content are aligned with the customers' experience and expectations.
• Review and edit copy to ensure accuracy, coherence, and adherence to brand guidelines.
• Review analytics to understand the impact copy has on engagement and revenue, recommending areas of change/optimization.

• Previous experience in trading, Fintech, Banking, Crypto, or Gaming (highly desirable).
• Experience working on a re-brand and start-up (highly desirable).
• Exceptional writing and editing skills with a keen eye for detail and grammar.
• Demonstrated ability to develop creative and effective marketing campaigns across various channels.
• Demonstrated experience training teams and building out copywriting processes/guidelines.
• Strong understanding of branding principles and the ability to maintain brand voice and tone consistently.
• Excellent communication skills.
• Bachelor's degree in marketing, Journalism, Business, or related field.
• Excellent written and spoken English.
• Proficient using Microsoft Office.
• Ability to work independently and in a team environment.
• Ability to work in a fast-paced environment and meet deadlines.
• Capable of thinking out-of-the-box and developing new ways of working.
• Excellent time management and ability to multitask.