Market Analysis and Forecasting Specialist

5 giorni fa


Milano, Lombardia, Italia Groupm A tempo pieno

GroupM's Business Intelligence & Insight unit seeks an experienced Market Analysis and Forecasting Specialist. This role requires a deep understanding of the advertising market and its dynamics, as well as knowledge of Auditel research and media owner companies.

Key Responsibilities:

• Develop and manage television audience forecasts for major TV advertising offerings.
• Collaborate with media planners to support all phases of television planning.
• Analyze trends in editorial and advertising audiences, working closely with the Media Intelligence department to create analyses and scenarios for clients.
• Foster direct relationships with leading media owners in the TV advertising market.

Requirements:

• Minimum 2 years of experience in Audience Forecasting and TV Audience Analysis.
• Strong knowledge of TV forecasting tools such as Kubik, Arianna, Kimono, and MCS is essential.
• Excellent teamwork skills are required to succeed in this role.

About the Role:

This position offers a stimulating work environment with opportunities for professional growth and development. We are committed to providing a diverse and inclusive workplace where individuals from various backgrounds can thrive.

Location:

The successful candidate will be based at the WPP Campus in Milan, with options for hybrid working. We strive to maintain a culture that values diversity, equity, and inclusion.

We estimate the salary for this position to be around €60,000 - €80,000 per year, depending on qualifications and experience.



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