Business Line Manager

1 settimana fa


Milano, Lombardia, Italia Sysmex Italia s.r.l. A tempo pieno
About the Role

We are seeking a highly skilled and experienced Business Line Manager to join our team at Sysmex Italia s.r.l. in Milano. As a key member of our organization, you will be responsible for leading the marketing activities of our assigned Business Line, including designing, implementing, and evaluating the Marketing Plan, defining areas of investment, and fulfilling product management requirements.

You will proactively engage with Key Opinion Leaders (KOLs) and influence the market to drive future successes, define pricing guidelines, perform marketing and competitive analysis, and support sales in selling complete Business Line solutions. Your objective will be to satisfy the needs of consumers better than the competition and with optimal profitability, in accordance with the policies and general objectives of the company.

Key Responsibilities
  • Lead all phases of Product Lifecycle (from launch to phase-out)
  • Accountable for the KOLs engagement plan and execution of related activities
  • Act as the single point of contact for both EMEA HQ and internal customers
  • International visits representing the country at EMEA level
  • Stay up to date with information about the competition and the market (market study and the clinical value associated with the products)
  • Transmit the development of incoming products to the business unit
  • Maintain customer contacts together with the Sales organization
  • Evaluation and Marketing of the fields of action
  • Communicate new developments internally (Market and product solution)
  • Promotional activities - congresses and advertising (MarCom conj.), etc.
  • Business/marketing plan: short/long term strategy
Requirements
  • University degree or equivalent in medicine / biotechnologies / biology
  • MBA or Master in marketing (desirable)
  • Languages: native in Italian and fluent in English

General professional experience:

  • At least 8 years in either sales or marketing functions
  • At least 5 years of experience in the IVD industry
  • 3-5 years in people management
  • Hands-on experience in the field is a plus

Professional experience for the position:

  • Commercial experience
  • Scientific and Product knowledge (Expert)
  • Familiar with P&L
  • Decision-making considering the client
  • Management skills
What We Offer
  • Mobile working
  • Company car
  • Flexible time and work-life balance
  • Ticket restaurant
  • Canteen
  • Campus training platform for the growth of your knowledge and skills

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