Digital Transformation Manager

3 giorni fa


Milano, Lombardia, Italia Dormer Pramet A tempo pieno
Job Description

Digital & Product Marketing Manager

Company Overview

Dormer Pramet is a leading global manufacturer and supplier of tools for the metal cutting industry, with a truly international presence in 20 countries.

Salary

$90,000 - $120,000 per annum (dependent on experience)

Job Summary

We are seeking a highly experienced Digital & Product Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing initiatives and platforms for transformation and improvement.

About Your Job

The successful candidate will have a proven track record of managing and implementing marketing technology solutions, enhancing customer experiences, and driving engagement through digital channels. You will collaborate closely with cross-functional teams and external partners to leverage expertise in digital engagement, customer touchpoint activation, and digital transformation.

Key Responsibilities:
  • Strategy Development: Create and implement digital marketing initiatives aligned with company goals, brand guidelines, and user experience expectations.
  • Analyze trends and competitor activities to identify new opportunities.
  • Content Creation: Develop all relevant marketing assets and sales literature across all customer touchpoints and for all product introductions.
  • Project Management: Coordinate with external partners to develop marketing materials, working with graphic designers, writers, and vendors to maintain brand consistency and quality.
  • Budget Oversight: Manage costs and schedules, advising on planning considerations and ensuring alignment with budgets and deadlines.
  • Lead Generation: Implement digital programs and tactics to capture and nurture leads throughout the customer journey.
  • Work closely with sales teams to ensure sales enablement.
  • Analytics and Reporting: Monitor and analyze campaign performance, providing regular reports and insights.
  • Use data-driven insights to refine and optimize marketing strategies for better results.
  • Stakeholder Management: Manage external supplier relationships including deliverables and expectations through clear and consistent communication and project tracking.
Requirements:

To be considered for this exciting opportunity, you will need:

  • Proven experience 5-8+ years in both strategic multichannel marketing and maintaining digital brand consistency.
  • B2B experience.
  • Experience in vendor management.
  • A healthy mix of skill and initiative.
  • Demonstrated success in planning and executing multi-channel marketing campaigns.
  • Marketing Automation, Social Media, SEO/SEM, PPC, Content Management Systems (CMS), Digital Marketing Systems (DMS), CRM, Microsoft, Adobe.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent project management and organizational skills.
  • Experience with administration and deployment of campaigns, including database management and analytics.
  • Solid understanding of Sales Enablement.


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