Public Relations Specialist

7 giorni fa

Milano, Lombardia, Italia Byd Europe A tempo pieno
Public Relations Specialist

As a key member of the Marketing Department at BYD Europe, the Public Relations Specialist plays a vital role in developing and implementing tailored marketing strategies specific to the European region. The ideal candidate will have a strong background in communications, media relations, and public relations, with a proven track record of success in the automotive industry or branded public relations field.

Key Responsibilities:
  • Execute communications and PR campaigns to enhance brand visibility and market presence in Europe.
  • Write and distribute press releases, coordinate with PR agencies to ensure timely and effective dissemination.
  • Maintain and nurture strong cooperative relationships with press, media, and key opinion leaders (KOLs); manage PR communication resources and channels, develop media resources, and ensure consistent visibility of the brand and product stories.
  • Develop and implement strategies for media monitoring and crisis communication management to address potential issues proactively.
  • Actively engage in and collaborate on European PR events and activities as needed, ensuring the brand's presence and positive reception.
  • Organize and manage media test drives, ensuring smooth coordination with press, media, social media influencers, and leasing companies.
Requirements:
  • University Degree in Communications, Media Studies, or Marketing, Public Relations.
  • Solid Experience in the Automotive industry or Branded Public Relations field.
  • 3+ years of experience in roles related to PR & Communications in the Automotive business.
  • Excellent Digital Tools knowledge.
  • Customer-oriented mindset.
  • Excellent cross-culture communications and interpersonal skills.
  • Able to prioritize and work proactively with efficient time management skills.
  • Resilient and open-minded.
  • Results-oriented.
  • Ability to work to deadlines, hands-on approach, motivated to get results.
  • Effective and eloquent communicator in English and Chinese is mandatory (Other European languages would be a plus).

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