Regional Marketing Director

6 giorni fa


Friuli Venezia Giulia, Italia Lima Corporate A tempo pieno
Job Overview

We are seeking a highly skilled International Marketing Manager to join our team. The ideal candidate will have a strong background in marketing and at least 7+ years of experience in the orthopedic or medical device industry.

Key Responsibilities:

  • Market Analysis: Monitor and update market data, analyze competitors, support pricing strategy development, and assess competitor pricing and market share.
  • Product Development: Collaborate with upstream marketing and RD functions to analyze competitors and product configurations; support new product proposal, identify and manage competitor activities, propose strategies for new and existing product development based on international market needs.
  • Product Lifecycle Management: Prioritize product and customer requirements, support regional product strategy, and collaborate with RD, sales, and marketing to ensure objectives are met.
  • Marketing Activities: Coordinate and participate in promotional initiatives and industry conferences/conventions to market products and services.
  • Product Support: Contribute to marketing planning through analysis of marketing plans, competitor sales strategies, market research, reimbursement systems in different countries, sales budgets, and strategic plans; use customer segmentation models and product positioning to optimize marketing strategies.
  • Sales Support: Collaborate with local marketing teams to develop and provide support materials on products and services for field staff.
  • Medical Education: Contribute to training activities according to the relevant RACI matrix.
  • Key Opinion Leader (KOL) and Consultant Management: Develop and manage relationships with key international opinion leaders and centers of excellence.


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