Product Portfolio Specialist
3 ore fa
We are seeking a highly skilled Product Portfolio Specialist to join our team in Hematology. As a key member of our commercial team, you will be responsible for driving business growth and expanding our market share in the assigned territories.
Key Responsibilities- Lead all marketing activities in the assigned territory, aligning with Sysmex's strategy and marketing plan.
- Responsible for achieving the expected ROI of marketing initiatives.
- Collaborate with the sales team to achieve all sales objectives and key commercial metrics.
- Develop in-depth knowledge of Sysmex Solutions, their value proposition, and impact on customers' operations.
- Articulate and discuss scientific and clinical value with laboratory stakeholders and physicians.
- Provide training to the sales team to drive sales excellence.
- Gain valuable insights on market trends, competition, and customer evolution to improve marketing strategy and objection handling.
- Prepare analysis of market trends and competitive presence and strategy in the market.
- Identify sales opportunities and develop tailored solutions with the sales, application, and service teams.
- Apply value selling methodologies by understanding needs and critical success factors.
- Lead the preparation of technical documentation for public tenders and post-award analysis of prices and competitive materials.
- Support all activities related to product lifecycle management.
- Participate in events and congresses at local and national levels.
- Maintain effective internal relationships by engaging with relevant individuals and functions.
- Trace the sales process and activities by maintaining updated information on the CRM system.
- Degree in Medical Sciences or equivalent.
- Business Management qualification would be a plus.
- Fluent English.
- Proficient with MS Office (PowerPoint, Excel, Word).
- 3-5 years of cumulative experience in the IVD industry in commercial functions (sales, marketing, or application support).
- Hands-on experience in the field is a plus.
- Scientific and Product knowledge (Expert) in Hematology.
- Previous experience in sales is a strong plus.
- Excellent oral and written communication skills, including making impactful presentations.
- Solution Selling.
- Tender management.
We offer a range of benefits to support your health and well-being, including mobile working, flexible time and work-life balance, ticket restaurant, canteen, and a campus training platform for growth and development.
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