Digital Media Strategist

4 settimane fa


Milano, Lombardia, Italia Dentsu Aegis Network Ltd. A tempo pieno
Digital Media Consultant Job Description

We are seeking a skilled Consultant - Biddable Specialist to join our team in Milan. The successful candidate will be responsible for managing digital performance strategies and executions for our clients.

Main Responsibilities:
  • Plan, manage, and optimize programmatic campaigns across various media vendors.
  • Manage paid search (AdWords, Bing, etc), paid social (Facebook, Twitter, etc), and display performance campaigns (networks, affiliation, DEM, retargeting, etc).
  • Assist with client interactions, including reporting, meetings, and Quarterly Business Reviews (QBRs) as needed.
  • Ensure a strong focus on clients' Key Performance Indicators (KPIs) and identify ways to meet targets.
  • Liaise with clients on all digital activities and trends, ensuring best practice and innovation in all activities.

Requirements:
  • 2+ years of experience in digital campaigns management.
  • Excellent knowledge of Demand-Side Platforms (DSPs), such as DV360 and Adform.
  • Excellent knowledge of search and social advertising platforms (AdWords, Bing, Facebook, Twitter).
  • Good knowledge of display performance media vendors and technologies.
  • Excellent computer proficiency (MS Office – Word, Excel, and Outlook).
  • Knowledge of conversion optimization practices and familiarity with Ad Serving and Analytics technologies.

Personal Specification/Skills:
  • Excellent verbal and written communication skills.
  • Ability to work under pressure and meet deadlines while maintaining a positive attitude and providing exemplary customer service.
  • Effective time management and project management skills.
  • Team working and collaborative attitude.

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