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Trade Marketing Specialist

2 mesi fa

Roma, Lazio, Italia Whirlpool A tempo pieno
{"title": "Trade Marketing Specialist", "description": "Job Summary

As a Trade Marketing Specialist at Whirlpool Corporation, you will play a critical role in driving commercial policy and promo plans across all Trade Partners. Your primary responsibility will be to design and execute the commercial strategy at trade partner/brand level, working closely with the sales force and across the whole commercial function.

Key Responsibilities
  • Translate marketing strategies into customized marketing plans by Channel/Trade partners
  • Conduct business analysis and gather market insights to set priorities, price, promo and product mix activities
  • Value chain creation and analysis to ensure profitability
  • Pricing management (through SAP)
  • Financial oversight – ensuring all promotional activity meet the return-on-investment goals and supports the commercial business strategy
  • KPI Monitoring to share insights and propose new initiatives
Requirements
  • University degree in Business Administration, Marketing, Economics, or related field
  • Excellent communication skills - both verbal and written
  • Analytical skills
  • Keen eye for detail
  • Critical Thinking
  • Ability to perform well under pressure in a deadline driven environment
  • Excel usage (DB Management, Vlookup, Pivot...)
About Whirlpool Corporation

Whirlpool Corporation is a global kitchen and laundry company committed to improving life at home. We drive purposeful innovation to meet the evolving needs of consumers through our iconic brand portfolio. Our company values diversity and celebrates individuality.

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