Customer Relationship Management Specialist

4 settimane fa


Napoli, Campania, Italia MSC CRUISES A tempo pieno

Job Purpose

The CRM Analyst plays a pivotal role in MSC Cruises by analyzing customer data, generating reports, and supporting CRM strategies to enhance customer engagement and satisfaction.

Key Responsibilities

Analyze customer data to identify trends, patterns, and insights that inform business decisions.

Present data-driven insights to stakeholders, translating complex information into actionable recommendations that drive business growth.

Develop and maintain KPIs related to customer engagement and satisfaction, ensuring a seamless customer experience.

Collaborate with cross-functional teams to leverage CRM data and drive business outcomes.

Refine reporting processes to increase efficiency and effectiveness.

Contribute to the design and execution of targeted marketing campaigns that resonate with customers.

Assist in customer database segmentation for personalized communication, fostering deeper customer relationships.

Provide training to CRM users on system functionalities, ensuring a high level of user adoption.

Qualifications

1-2 years of experience in managing CRM activities in medium to large-size projects.

Fluent English, with any additional language being an advantage.

Advanced Excel skills, with proficiency in SQL, Python, or R being a plus.

Bachelor's degree in Marketing, Statistics, or a related field, with a basic understanding of marketing principles and customer lifecycle.

Detail-oriented and able to manage multiple tasks concurrently, with strong analytical skills and the ability to interpret and translate data into actionable insights.

VISA Requirements

Right to work in Italy.



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