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Growth Marketing Strategist

2 mesi fa

Santa Maria in Prato, Lombardia, Italia Empatica A tempo pieno
About Empatica

Empatica is a pioneering digital healthcare company that specializes in the development of innovative digital biomarkers and continuous patient monitoring solutions driven by artificial intelligence. Our mission is to create a comprehensive platform that empowers individuals to take control of their health, leveraging cutting-edge algorithms and wearable technology to monitor, detect, and forecast various health conditions.

We are a fast-growing, international company with a diverse team of over 100 talented professionals who share a passion for making a meaningful impact in the world. Our collaborative and inclusive environment fosters open communication, creativity, and a commitment to excellence.

About the Role

We are seeking a highly skilled Growth Marketing Specialist to join our team in Milan. This is an exciting opportunity to expand your expertise in multiple areas of marketing, working with innovative products that capture a global market and span both B2B and B2C segments.

As a Growth Marketing Specialist, you will be responsible for driving interest through the entire marketing funnel, utilizing digital tools to optimize our marketing efforts. Your primary focus will be on owning and utilizing marketing automation platforms, such as Pardot, to execute campaigns, build nurture programs, and automate lead management.

Key Responsibilities:

  • Lifecycle marketing & automation: Develop and execute campaigns using Pardot and Mailchimp, building nurture programs and automations for prospects and users.
  • Demand generation: Collaborate with the team to generate leads and new customers for our products through targeted efforts such as account-based marketing, lead capture at events, and digital advertising.
  • Website and Marketing Tech Management: Oversee website optimization, pushing for conversion rate optimization (CRO) and search engine optimization (SEO). Collaborate with designers and internal/external developers to manage and strategically grow the marketing tech stack, ensuring optimal website functionality.
  • Analytics and reporting: Work with the Business Operations team to maintain accurate and automated reporting of key performance indicators (KPIs) that can be shared with the rest of the business.
  • Support the Director of Marketing in creating strategic plans for the growth of Empatica.

The role reports to the Director of Marketing.

Requirements
  • Bachelor's Degree in Marketing, Business, Communication, or a related field.
  • At least 5 years of experience in a growth marketing role.
  • Proficiency in Pardot and other marketing automation platforms.
  • Experience in lead generation, management, scoring, and nurturing, including lifecycle management, conversion rate optimization, technical SEO, and sign-up flows.
  • Fluent in English. Previous experience in writing copy or content in English is a plus.
  • Strong understanding of email marketing best practices, including segmentation, A/B testing, and deliverability.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions. Ability to set up analytics dashboards is a plus.
  • Familiar with major ad platforms such as Google Ads, Meta, Reddit, and knowledge of pixel tracking setups and up-to-date knowledge of privacy.
  • Tech-savvy and able to quickly master new tools and platforms.
  • Knowledge of the US market or experience in digital health is a plus.
Tools and Technologies
  • Must-know tools: Pardot, Salesforce, GA4, Mailchimp
  • Nice to have: Looker Studio, Google Tag Manager, Semrush, Hotjar, Datadog, Zapier
Benefits
  • Competitive salary.
  • Employee stock options - we want everyone who joins us to own part of the company and our success.
  • Multiple opportunities to be challenged and step up your career in a fast-growth company in one of the hottest areas of tech.
  • Gympass membership with access to gyms, online classes, personal training sessions, and nutrition plans.
  • Membership for mental health and wellness platforms.
  • Health Insurance.
  • Free healthy lunch every day.
  • Free Kindle and books.
  • Remote working option.
  • Flexible working hours.
  • Personal learning and development budget.
  • Much more...