Paid Media Strategist
3 giorni fa
We are seeking a talented Paid Media Specialist to join our team at Darkroom. This role will focus on developing and implementing comprehensive paid media strategies to increase brand visibility and drive new user acquisition and leads via paid media campaigns.
The ideal candidate will have a strong understanding of paid social and paid search advertising, as well as expertise in developing and optimizing advertisement copy and creative.
Key Responsibilities:- Plan, develop, and implement paid media strategies across multiple platforms, including Facebook/Instagram Ads, Google/YouTube Ads, LinkedIn Ads, and other social platforms.
- Conduct thorough brand and website audits to understand our clients' key value proposition, core products, and brand aesthetic.
- Manage 5-10 paid media accounts on behalf of Darkroom clients, with aggregate monthly spends ranging between $25,000 - $1M.
- Utilize Platform Ad Managers, third-party reporting tools, and Google Analytics to develop insights and action items intended to increase our clients' revenues month-over-month.
- Implement real-time and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms.
- Develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections.
- Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results.
- 5+ years minimum of paid media advertising experience preferred.
- 5+ years minimum managing paid social and paid search advertising for growth clients, or clients spending $100k+ minimum monthly aggregate spend.
- Expertise in developing, testing, and optimizing advertisement copy and creative.
- Experience in keyword targeting and audience optimization across multiple platforms.
- Background in creative consultation for successful Paid Social Ads that convert.
Darkroom is a remote-first company with a strong community base. We offer competitive salaries and benefits, as well as opportunities for growth and development. We are an equal opportunity workplace and are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
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