Brand Strategy Coordinator

7 giorni fa


Milano, Lombardia, Italia MGID A tempo pieno
Job Overview:

MGID is a leading global advertising technology company seeking a highly motivated Digital Media Manager to lead our brand strategy efforts. This role involves collaborating with sales teams to design and implement impactful campaigns across programmatic and native channels.

Duties:
  • Collaborate closely with the publisher-side accounts team and analysts (BI team) to receive more traffic from specific sites/placements and achieve better ad campaign results (e.g., whitelisting, bundles, programmatic buying)
  • Cooperate with Sales Managers to create an effective plan that maximizes sales revenue and growth
  • Analyze the client's overall account to propose changes to current campaigns and strategies for new ones
Qualifications:

The ideal candidate will possess:

  • 2+ years of experience in AdTech
  • Familiarity with tracking, analytics, and verification tools (e.g., Google Analytics, DoubleVerify, AppsFlyer, Google Tag Manager)
  • Deep knowledge and understanding of the online advertising industry and related technologies
  • Proactive mindset, recognizing service as a key differentiator
  • Capable of multitasking across multiple account projects, performing well under pressure, and excelling in a fast-paced, high-energy environment
  • Experience with Native ads or any advertising platform and DSPs
  • Previous agency experience working with brand clients


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