Global Marketing Activation Specialist

2 settimane fa


Assago, Italia Energizer Holdings A tempo pieno

About the Job

We are seeking a skilled Global Marketing Activation Specialist to join our team in Italy. As a key member of our marketing team, you will be responsible for coordinating and implementing marketing plans targeted to retailers and shoppers to deliver in-store excellence and drive business growth for our brands.

Key Responsibilities

  • Develop a detailed understanding of the market using global insights and local data to inform marketing strategies.
  • Work closely with the Senior Brand Manager to build and deploy annual marketing plans.
  • Build and implement winning programs of activities and initiatives to drive consumer and shopper interest.
  • Develop and leverage ATL campaigns to maximize market impact.
  • Adapt and utilize central visibility tools and assets to provide best-in-class retail presence and in-store communication.
  • Develop and oversee local consumer activation programs for the portfolio.
  • Collaborate with local sales teams to maximize opportunities and ensure effective implementation of strategies and plans.
  • Coordinate with and manage local creative/activation agencies as required.
  • Analyze and evaluate the implementation of key plans and activities to maximize effectiveness and provide future improvement.

Requirements

  • Master's degree in business, marketing, or a related field.
  • Proven experience in consumer goods marketing, including brand plan implementation, consumer activation programs, new product launches, A&P budget management, and marketing activity analysis and evaluation.
  • Strong analytical and problem-solving skills, with the ability to think critically and strategically.
  • Excellent communication and presentation skills, with the ability to work effectively with cross-functional teams.
  • Fluency in English and Italian, with French proficiency a plus.


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