Senior Media Planner
1 mese fa
Descrizione del Ruolo
Siamo alla ricerca di un professionista esperto nella pianificazione di media digitali e offline che si unirà al nostro team 'Media Planning & Programmatic' per gestire e ottimizzare le campagne pubblicitarie dei nostri clienti nazionali e internazionali.
Compiti Principali
- Pianificazione Media: elaborazione e ottimizzazione di piani media integrati (digitali e offline), monitorando le performance e implementando azioni correttive per migliorare i risultati.
- Sviluppo Strategico: creazione di strategie media personalizzate in base agli obiettivi specifici dei clienti, integrando canali digitali e tradizionali.
- Gestione Fornitori: collaborazione e gestione dei fornitori esterni per garantire l'efficacia e l'efficienza delle campagne.
- Gestione Campagne: setup ed ottimizzazione di campagne in programmatic e reservation sui principali canali online.
- Analisi e Reporting: analisi dei dati e produzione di report dettagliati per mostrare ai clienti l'andamento delle campagne e le possibili ottimizzazioni future.
Requisiti
- Laurea o Diploma Universitario in discipline economiche o tecniche.
- Esperienza di almeno 3 anni nella pianificazione di media digitali e offline e nella gestione budget per clienti di medie-grandi dimensioni.
- Ottime capacità espositive ed alto orientamento alla gestione del cliente e del progetto.
- Buona conoscenza della lingua inglese.
- Conoscenze tecniche: padronanza dei principali strumenti di digital marketing (es. DEM, Display Adv, Programmatic, Mobile).
Benefici
- Smart Working senza limiti forzati.
- Contributo Smart Working Station: un'attrezzatura a tua scelta per lavorare meglio da casa.
- Flessibilità oraria.
- Buoni Pasto elettronici cumulabili (anche quando sei in smart working).
- Welfare Aziendale.
- Piano di sviluppo concordato con il proprio responsabile.
- Formazione interna e esterna con tempi e budget dedicati.
- Accesso illimitato ad Upskill for Webrankers, la nostra piattaforma interna di corsi e-learning.
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