Digital Acquisition Marketing Specialist
2 giorni fa
Digital Acquisition Marketing Specialist
MotorK is a leading sales and marketing technology company in Europe, specializing in the automotive sector. Our mission is to empower manufacturers and dealerships to sell more with innovative, cloud-based products and services, offering the best digital customer experience. We are on a fast and ambitious trajectory, serving 90% of the automotive manufacturers.
Key Responsibilities:
- Support the lead generation strategy for car dealers
- Manage multiple structured accounts, owning the strategy and execution of the campaigns
- Manage online marketing campaigns in Social Advertising platforms (e.g. Facebook), SEM, Display and re-targeting campaigns (Google Ads, Criteo etc)
- Analyse data to identify trends and optimization opportunities
- Create and manage accurate reports for clients with campaign metrics, insights and observations
Requirements:
- 2/3 years of experience on lead acquisition marketing channels (Facebook Ads, Google Ads, Criteo, Email Marketing etc)
- Previous experience in managing structured digital campaigns with relevant monthly budget
- Knowledge of digital advertising technologies and advanced analytics/tracking tools (e.g Smartly, Leadsbridge, SEMRush, Hotjar, Google Analytics, Google Tag Manager, Data Studio etc)
- Strong analytical skills: ability to analyse KPIs and take decisions based on insights to maximize performance
- Fluent in English
- Bachelor Degree in Marketing, Communication or similar major
- Good communication and presentation skills
- Attention to detail
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