Digital Acquisition Specialist

2 settimane fa


Milano, Lombardia, Italia MotorK A tempo pieno

Digital Acquisition Specialist

MotorK is a leading sales and marketing technology company in Europe, specialized in the automotive sector. Our mission is to empower manufacturers and dealerships to sell more with innovative, cloud-based products and services. We are on a fast and ambitious trajectory, serving 90% of the automotive manufacturers. To continue our growth, we need talented individuals to support our digital acquisition department.

Responsibilities:

  • Support the lead generation strategy for car dealers
  • Manage multiple structured accounts, owning the strategy and the execution of the campaigns
  • Manage online marketing campaigns in Social Advertising platforms, SEM, Display and re-targeting campaigns
  • Analyse data to identify trends and optimization opportunities
  • Create and manage accurate reports for clients with campaign metrics, insights and observations

Requirements:

  • 2/3 years of experience on lead acquisition marketing channels (Facebook Ads, Google Ads, Criteo, Email Marketing)
  • Previous experience in managing structured digital campaigns with relevant monthly budget
  • Knowledge of digital advertising technologies and advanced analytics/tracking tools
  • Strong analytical skills: ability to analyse KPIs and take decisions based on insights to maximize performance
  • Fluent in English
  • Bachelor Degree in Marketing, Communication or similar major
  • Good communication and presentation skills
  • Attention to detail


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