Digital Acquisition Specialist
2 settimane fa
Digital Acquisition Specialist
MotorK is a leading sales and marketing technology company in Europe, specialized in the automotive sector. Our mission is to empower manufacturers and dealerships to sell more with innovative, cloud-based products and services. We are on a fast and ambitious trajectory, serving 90% of the automotive manufacturers. To continue our growth, we need talented individuals to support our digital acquisition department.
Responsibilities:
- Support the lead generation strategy for car dealers
- Manage multiple structured accounts, owning the strategy and the execution of the campaigns
- Manage online marketing campaigns in Social Advertising platforms, SEM, Display and re-targeting campaigns
- Analyse data to identify trends and optimization opportunities
- Create and manage accurate reports for clients with campaign metrics, insights and observations
Requirements:
- 2/3 years of experience on lead acquisition marketing channels (Facebook Ads, Google Ads, Criteo, Email Marketing)
- Previous experience in managing structured digital campaigns with relevant monthly budget
- Knowledge of digital advertising technologies and advanced analytics/tracking tools
- Strong analytical skills: ability to analyse KPIs and take decisions based on insights to maximize performance
- Fluent in English
- Bachelor Degree in Marketing, Communication or similar major
- Good communication and presentation skills
- Attention to detail
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