Digital Media Strategist for Prestige Beauty

2 settimane fa


Milano, Lombardia, Italia ESTÉE LAUDER Companies A tempo pieno

About the Role:

As a member of our Earned Media Execution Team, you will play a key role in supporting the development and execution of our brand strategy across various digital channels. Your responsibilities will include:

  • Identifying and mapping key influencers and tastemakers in the beauty industry.
  • Monitoring the performance of our influencer campaigns and press coverage, providing insights and recommendations for improvement.
  • Creating and managing reports on our influencer and press activities.
  • Supporting the creation and execution of seeding activities and events.
  • Collaborating with the press office to develop and implement effective press management strategies.

Requirements:

  • Strong understanding of new technologies and platforms, with a focus on TikTok.
  • Excellent communication and multitasking skills, with the ability to work in a fast-paced digital environment.
  • Willingness to test, learn, and challenge the status quo.
  • Marketing and/or Communication studies.
  • Basic knowledge of content strategy and optimization for various platforms.
  • Fluent in English.


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