Digital Data Analyst

4 settimane fa


Napoli, Campania, Italia MSC CRUISES A tempo pieno

Job Summary

The Digital Analytics team at MSC Cruises serves as the gatekeeper of data-driven insights, fueling our revenue growth strategy and providing an omnichannel view of the digital customer journey and reporting leveraging advanced technologies. As a Digital Data Analyst, your primary responsibility encompasses the end-to-end digital data process, including defining KPIs, organizing digital data collection, visualizing and analyzing digital and sales data.

Main Responsibilities

Data Analysis: Delve into the browsing behaviors of our website users to gain insights into the performance of our digital touchpoints, conduct thorough analyses of overall market performance and sales trends.

Insights and Reporting: Generate comprehensive reports and insights tailored for internal and external stakeholders, providing valuable information on digital performance to aid in strategic decision-making.

Data Visualization and Communication: Develop visually compelling dashboards for enhanced digital and sales data visualization, communicate complex quantitative analyses to diverse audiences, promoting a data-driven approach within the Digital department.

AB Testing, Experimentation, and Personalization: Support the implementation of AB tests, create audiences for tailored user experiences, analyze results independently, and communicate conclusions effectively to inform strategic decisions.

Requirements

Previous experience in an e-business/digital environment in digital data process is preferred.

Fluent English (written and spoken).

Proficiency in Advanced Excel and PowerPoint.

Bachelor's degree in Data Analytics, Digital, Business Administration, Marketing.

Strong skills in Google Analytics and Adobe Analytics.

Experience in measurement of digital experimentation, particularly AB testing.

VISA Requirements (if any)

Right to work in Italy.


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