Global Trade Marketing Specialist

4 giorni fa

Bolzano, Trentino-Alto Adige, Italia Loacker A tempo pieno

We are seeking an experienced Global Trade Marketing Manager to support our international market ambitions.

 

The ideal candidate will play a key role in developing and implementing our global trade marketing strategy, working closely with our sales teams and retail partners to generate demand for our products and increase sales.

 

Key Responsibilities:

  1. Develop and implement effective trade marketing strategies to improve brand visibility and velocity in the main distribution channels.
  2. Conduct market analysis & research to monitor shopper trends and adapt strategies accordingly.
  3. Build and deliver effective trade-storytelling, supporting the local sales teams in the negotiation and implementation phase.
  4. Collaborate with marketing & sales team to identify opportunities at the point of sale and implement targeted solutions.
  5. Create and manage effective promotional programs to stimulate sales and customer loyalty.
  6. Oversee shopper marketing activities, including designing engaging shopping experiences and managing partnerships with retailers.
  7. Install category management knowledge and act as sparring partner for the international key distribution dealers.
  8. Analyze and improve the profitability of the main channels and customers.
  9. Monitor the effectiveness and efficiency of the owned retail business, promoting its progressive sustainable expansion.
  10. Coordinate and streamline the main commercial processes and related governance.

 

About You:

  1. At least 10 years of experience in trade marketing and shopper marketing, preferably in the food sector and internationally.
  2. Proven ability to develop and implement effective marketing strategies.
  3. In-depth knowledge of food distribution channels and market dynamics.
  4. Ability to manage complex projects and work in cross-functional teams.
  5. Excellent analytical and problem-solving skills.
  6. Fluency in English and at least one language between German and Italian.

 

About Us:

  1. International environment.
  2. Individual onboarding program.
  3. A mentored and supported professional growth.
  4. Professional and personal training at our Loacker Academy.
  5. Company canteen.
  6. The Loacker Family Spirit.

 

What Awaits You:

  1. International and family-owned company.
  2. Professional and Personal development supported by a dedicated platform.
  3. Job-specific, structured and detailed onboarding phase.
  4. Company restaurant with wholesome and healthy cuisine.
  5. Flexible working hours and home office opportunity (if the job allows that).
  6. And a whole lot of crispy wafers...

Goodness is a choice.

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