Digital Marketing Strategist with B2B Focus

10 ore fa


Roma, Lazio, Italia Docplanner A tempo pieno

Company Overview: DocPlanner Italy is a leading healthcare digital services company. We are dedicated to creating innovative solutions for the medical industry.

Job Description: We are seeking a highly skilled Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating automated processes that generate qualified leads. The ideal candidate will work closely with the sales department to capture valuable insights, create effective strategies, and achieve more sales.

Responsibilities:

  • Lead and execute strategic marketing projects in the B2B segment (doctors) across different channels to build audiences, drive conversions, and optimize campaigns.
  • Design and implement an exceptional Inbound strategy for the B2B segment, leveraging our database to generate marketing-qualified leads throughout the lifecycle.
  • Monitor and analyze qualitative and quantitative data to understand campaign performance and optimize lead generation.
  • Execute and monitor Email Marketing campaigns, design automation flows to deliver excellent customer experiences, and generate quality leads for the sales force.
  • Collaborate with the Global team to deliver projects on time and across countries.

Qualifications: To succeed in this role, you will need:

  • 3+ years of relevant experience in digital marketing with outstanding achievements.
  • Expertise in executing Inbound marketing strategies focused on growth.
  • Project management skills with various stakeholders (content, sales, social media manager).
  • Experience executing email marketing campaigns to nurture leads.
  • A high level of proactivity, ownership, and ability to meet deadlines.
  • Excellent English language skills for international communication.
  • Proven experience in B2B or agency settings, with at least 2 years of experience in Inbound Marketing or LG departments.

Benefits: As a member of our team, you can expect:

  • An attractive stock option plan.
  • An international work environment, collaborating with colleagues from Warsaw, Barcelona, Istanbul, Brazil, and Mexico City.
  • A focus on results rather than tasks – we measure impact, not work done.

Estimated Salary: €60,000 - €80,000 per year, depending on experience and qualifications.



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