Digital E-Commerce Strategist for Luxury Fashion Brand

1 giorno fa


Roma, Lazio, Italia BRIONI S.P.A. A tempo pieno
Job Description

We are seeking an experienced Digital E-Commerce Strategist to lead the growth of our online business, driving sales and improving KPIs.

About BRIONI S.P.A.

Since 1945, Brioni style has been synonymous with effortless modern elegance. We aim to deliver exceptional products and services, leveraging innovation and research in materials.

Key Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy, collaborating with the Head of PR and Media to drive brand awareness and conversions.
  • Work closely with external agencies to implement multi-channel campaigns, including PPC, paid social media ads, SEO, and newsletters.
  • Analyze campaign performance using analytics tools, identifying areas for improvement.
  • Drive the evolution of our e-commerce roadmap, overseeing key projects such as architecture development, CRO activities, China digital expansion, and back-office system integration.
  • Ensure efficient delivery of services across content, marketing, IT, fulfillment, customer service, payment processing, and business intelligence.
  • Optimize site navigation, search, categories, filters, and placement-merchandising strategies to maximize sales conversion and engagement.
  • Collaborate with marketing and merchandising teams to develop solid business intelligence reporting and optimize user journeys.
Requirements:
  • Bachelor's degree in business, economics, management, engineering, or related field.
  • Minimum 10 years' experience in e-commerce.
  • Strong IT and business acumen.
Compensation:

The estimated salary for this role is approximately $120,000 - $180,000 per year, depending on location and experience.



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