E-merchandiser for Luxury Fashion Brand
2 settimane fa
About the Role
The E-merchandiser will be responsible for curating the online product assortment and optimizing the user experience through data-driven insights. This role is critical in driving client engagement, conversion, and retention.
Key Responsibilities
- Manage product digital content creation, ensuring accurate and appealing product descriptions and images, and maintaining up-to-date product information.
- Analyze and interpret sales data to optimize the assortment, ranking strategies, reduce returns, the Newsletter, and Digital Marketing calendar.
- Supervise order management and support customer care operations to maintain high satisfaction levels.
- Support SEO, CRO, UX evolution, and the launch of new digital initiatives by analyzing the customer experience and ensuring optimal product presentation.
- Adapt to market trends and latest compliance regulations by analyzing competitors and the industry evolution, adjusting e-merchandising strategies to align with the evolving market requests.
Key Skills
- Master degree in Fashion Merchandising, Marketing, Business, or a related field.
- Proven experience in e-commerce merchandising, CMS use, preferably in menswear.
- Strong understanding of the online retail landscape and customer shopping behavior.
- Excellent analytical skills and proficiency in data analysis tools.
- Knowledge of SEO, web analytics (Google Analytics), and e-commerce platforms.
- Strong collaboration skills and keen attention to detail.
- Ability to manage multiple projects in a fast-paced environment.
- Passion for menswear and fashion industry trends.
About Brioni
Brioni is a luxury fashion brand that designs and crafts high-end menswear, leather goods, shoes, and accessories. The company is part of the Kering group and is known for its commitment to slow luxury, sustainability, and craftsmanship.
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