Salesforce Marketing Cloud Expert

3 settimane fa

Milano, Lombardia, Italia Publicis Sapient A tempo pieno

Job Title: Salesforce Marketing Cloud Specialist

About the Role:

We are seeking a highly skilled Salesforce Marketing Cloud Specialist to join our team at Publicis Sapient. As a key member of our CRM team, you will be responsible for managing and maintaining our CRM system, ensuring data accuracy and completeness.

Key Responsibilities:

  • Assist in the management and maintenance of our CRM system, ensuring data accuracy and completeness.
  • Support the creation and execution of email marketing campaigns and push notifications, using marketing automation tools.
  • Collaborate with the CRM team to segment and target audiences effectively.
  • Monitor and report on key performance metrics related to CRM, email marketing and push notification efforts.
  • Assist in the development and optimization of customer journeys and automated workflows.
  • Provide support in analyzing customer data to identify trends and opportunities.
  • Help in the creation of customer personas and audience segmentation strategies.
  • Stay updated on industry best practices and trends in CRM and Marketing Automation.

Requirements:

  • Bachelor's or Master's degree in marketing, Business, or a related field.
  • Fluent Italian and English.
  • Strong interest in CRM, Marketing Automation, and data-driven marketing.
  • In-depth knowledge of Salesforce Marketing Cloud: Familiarity with the user interface and features, including Email Studio, Mobile Studio, Automation Studio, Journey Builder, Content Builder, Audience Builder and Analytics builder.
  • Proficiency in Automation Studio and Journey Builder: Ability to create and manage automated tasks for email scheduling, data handling, and multichannel marketing activities.
  • Advanced skills in AMPscript and SQL: Ability to use scripting languages to customize email content, create complex dynamization and automation rules, and work with customer data effectively using SQL.
  • Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
  • Excellent analytical and problem-solving skills.
  • Strong attention to detail and organizational abilities.
  • Effective communication and teamwork skills.
  • Self-motivated and eager to learn.

What We Offer:

At Publicis Sapient, we offer a dynamic and supportive work environment, with opportunities for growth and development. If you are a motivated and experienced Salesforce Marketing Cloud Specialist, we encourage you to apply for this exciting opportunity.

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