Head of CRM
3 settimane fa
About the Role
We are seeking a seasoned professional to lead our CRM efforts and drive player engagement across all our markets. As the Head of CRM, you will be responsible for defining and executing our player engagement strategy, collaborating with cross-functional teams to assess and optimize CRM tool usage, and supervising the design and implementation of automated marketing campaigns.
Key Responsibilities
- Develop and execute a strategic roadmap to drive long-term player loyalty and engagement
- Collaborate with Product and Tech leads to assess and optimize CRM tool usage
- Supervise the design and implementation of automated marketing campaigns
- Monitor and research trends in the CRM field to identify emerging opportunities
- Work closely with country leads to prepare monthly CRM plans and execute operations within allocated budgets
- Implement our 360-lifecycle strategy by coordinating digital touchpoints, human interactions, and product
- Maintain CRM operations within budget and timeline, applying business planning against key performance indicators and financial projections
- Identify and analyze customer data to understand trends, behaviors, and needs, guiding relational strategies, contact points, and commercial offers
- Monitor and evaluate CRM campaigns and activities to measure ROI, prioritize resources, and drive continuous improvement in player retention and engagement
Requirements
- A solid record of accomplishment in CRM management, preferably in a fast-paced, international environment
- A demonstrated ability to lead and develop a team, fostering a player-centric culture
- Analytical skills with experience in data analysis to inform decision-making and strategy formulation
- Proficiency in CRM tools and platforms, with the ability to assess and optimize their usage
- Strong verbal and written communication skills
- A proven ability to work collaboratively with cross-functional teams, including Product, Tech, and country leads
- Ability to thrive in a dynamic, fast-changing environment, managing multiple priorities and projects simultaneously and with resilience
What We Offer
- 25 paid vacation days and 10 RTT days
- A Ticket Restaurant card loaded with €10 per day (50% funded)
- 100% coverage of a health insurance plan for you and your children
- 50% coverage of transportation costs or an annual sustainable mobility bonus (€230 for sustainable commuting)
- An advantageous telecommuting policy
- An annual training program
- Exceptional office facilities with a rooftop for sunny breaks and lunches overlooking the Cité du Vin
- Internal events to spice up your daily routine
- Free sports classes at our facilities
About Betclic Group
Betclic Group is a tech company specializing in online gaming and a leader in sports betting in several European countries. We are committed to fueling the passion for sports by providing players with the best entertainment experience through innovative cutting-edge technologies, ensuring a safe and healthy gaming environment.
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