Product Marketing Specialist

4 settimane fa


Bardi, Emilia-Romagna, Italia Abb Schweiz Ag A tempo pieno
Job Description

At ABB, we are dedicated to addressing global challenges by empowering everyone to create sustainable solutions. Our core values of care, courage, curiosity, and collaboration drive our aim to deliver innovative solutions.

This role is contributing to the Electrification business unit, where you will implement product marketing strategies to meet business objectives and align with global product strategy. You will be responsible for executing annual marketing plans, preparing business plans, and overseeing sales execution for assigned products.

Key responsibilities include:

  • Implementing product marketing strategies, defining product value propositions, and communicating product positioning in accordance with global product marketing strategy.
  • Achieving product marketing targets and budgets through regular oversight and definition of improvement plans as needed.
  • Executing annual marketing plans, preparing business plans, and overseeing sales execution for assigned products.
  • Coordinating market analyses with Sales team members and defining appropriate forecasts and plans.
  • Driving sales efficiency by delivering product knowledge information and training to Sales team members.

Qualifications for the role include:

  • At least 5 years of experience in electrical distribution and industry segment knowledge.
  • Good communication skills in English and Italian.
  • Availability to travel in Italian Territory.

What's in it for you? Learn from experienced colleagues, get motivated by continuous improvement, and join a strong brand that markets high-quality products.



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