iOS User Acquisition Specialist
2 settimane fa
User Acquisition Role Overview
About the Position
At Rounds, we are seeking an experienced User Acquisition Manager to drive our company's growth efforts in expanding one of its core business activities.
About the Job
We are looking for a skilled User Acquisition Manager to take a key role in expanding our UA efforts by scaling existing channels, exploring new media channels, and implementing new buying strategies and technologies.
Key Responsibilities
- Optimize and manage user acquisition campaigns across multiple media channels, including Apple Search Ads, Google Ads, Meta, TikTok, and more.
- Manage and optimize budgets to ensure efficient allocation of resources and achieve the company's growth objectives.
- Monitor campaign performance, analyze data, and identify insights to inform optimization strategies, driving positive ROI.
- Develop and manage relationships with external partners, ad networks, and agencies to leverage their expertise and expand our UA efforts.
- Stay up-to-date with industry trends, best practices, and emerging technologies in mobile app marketing and user acquisition.
- Collaborate with cross-functional teams, including Monetization, ASO, Product, Creative Studio, and Data.
Requirements
- 4+ years of experience as a User Acquisition Manager, focusing on iOS applications.
- Track record of running campaigns on ASA, Google Ads, Meta, TikTok, SDK Networks, and programmatic networks.
- Hands-on experience with mobile measurement partners and other analytics tools like Firebase, Singular, RevenueCat, etc.
- Deep understanding of SKAN 4.0 measurement frameworks and guidelines.
- Strong analytical skills and ability to translate data into actionable insights.
- Bachelor's degree in Marketing, Business, or related field.
- A team player with excellent communication skills.
- Fluent in English - both verbal and written.
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