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Marketing Director

1 mese fa

Modena, Emilia-Romagna, Italia Ecowater Systems Italia S.R.L A tempo pieno

As a Marketing Manager at Ecowater Systems Italia S.R.L, you will play a crucial role in developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and sales growth. This dynamic position requires a blend of strategic thinking, creativity, and hands-on execution. You will collaborate with cross-functional teams, manage external partnerships, and ensure all marketing efforts are aligned with our company's goals and values.

Your key responsibilities will include:

  1. Strategic planning and market analysis:
  • Develop and implement comprehensive marketing strategies tailored to the Italian market, ensuring alignment with overall company goals and objectives.
  • Conduct and analyze market research to identify new opportunities, target audiences, and competitive landscapes.
  • Utilize insights from market research to inform strategy adjustments and marketing initiatives.
  • Work collaboratively with cross-functional teams, including product development, sales, and customer service, to ensure cohesive and effective marketing strategies.
Campaign and content management:
  • Oversee the creation, execution, and optimization of multi-channel marketing campaigns, ensuring they resonate with the target audience and drive measurable results.
  • Create and manage high-quality, relevant content across various platforms, including digital, social media, email marketing, and traditional media.
  • Collaborate with agencies for social media to enhance online presence and engagement. Monitor data for site performance and present periodic web campaign progress updates.
  • Manage social media editorial plans with agency for Facebook, Instagram, and LinkedIn content.
Sales and customer support:
  • Collaborate closely with the sales team to develop and execute programs that support sales growth, including lead generation initiatives, referral programs, promotional activities, and customer engagement strategies.
  • Create and manage sales support materials (presentations, price lists, and store materials...) for field usages and provide support at trade fairs and events.
  • Register and manage leads and contact requests for all brands.
Budget and performance management:
  • Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
  • Monitor and report on budget performance, adjusting as needed to stay within budget and achieve marketing goals.
  • Monitor and analyze marketing campaign performance, making data-driven decisions for continuous improvement.
Partnerships, events, and back-office activities:
  • Build and maintain strong relationships with external partners, agencies, and influencers to amplify marketing efforts and expand brand presence.
  • Organize customer or internal incentive trips and events, producing coordinated marketing materials.
  • Ensure brand consistency and integrity across all marketing channels and materials, adhering to company guidelines and standards.
  • Update manuals and provide technical support instructions when necessary.

Your profile:

To succeed in this role, you must have a strong energy, perseverance, and determination to achieve the set goals. You must also have the below:

  • Minimum of 5 years of experience in a marketing role and creative thinking, with a proven track record of success, preferably in the water treatment or HVAC-related industry.
  • Strategic Thinking: deep understanding of the Italian market dynamics, consumer behavior and ability to develop innovative marketing solutions that drive business growth.
  • Strong analytical skills with the ability to interpret data, make informed decisions and solve problems.
  • Excellent communication and interpersonal skills, with a collaborative approach to working with diverse teams and stakeholders.
  • Proficiency in digital marketing tools and platforms, including CRM, analytics, social media platforms, and content management systems. Knowledge of AI tools for marketing will be an added asset.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Fluent in English (participation in European meetings, video calls, interactions with other EcoWater countries).

Location and commitments:

Permanent full-time role. Home-office possibility up to 2 days/week.

Willingness to travel within Europe for meetings and events.

In a nutshell:

* Join us at EcoWater Systems and be part of a team that is dedicated to making a difference in water quality and environmental sustainability

Competitive salary depending on your profile and experience.

Comprehensive training and development programs.

Supportive and collaborative work environment + career growth and advancement opportunities.

Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.