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Digital & Media Content Specialist

2 mesi fa


Milano, Lombardia, Italia Jakala A tempo pieno
Descrizione del ruolo

Jakala è alla ricerca di un Content Specialist versatile ed entusiasta per entrare a far parte della divisione Digital & Media. La nuova figura è responsabile della produzione di copy per il web destinati a diverse piattaforme e della sua gestione nell'ambito di progetti cross-team per aziende di vari settori.

Le tue responsabilità

  • Definire strategie di contenuto testuale e costruire piani editoriali dettagliati multipiattaforma
  • Scrivere contenuti testuali destinati a diverse piattaforme/utilizzi: siti web (SEO, creative, UX), mail (newsletter, DEM)
  • Monitorare, aggiornare e correggere la content strategy in ottica data-driven, osservando e interpretando i principali KPI legati alla fruizione dei contenuti e alla loro efficacia
  • Interfacciarsi e costruire solide relazioni con il cliente nell'ambito delle attività inerenti alla produzione di copy
  • Gestire i rapporti con i fornitori coinvolti in attività connesse alla produzione di contenuti testuali

Requisiti

  • Almeno 2 anni di esperienza in ambito di copy writing, copy editing, web content management, content strategy cross channel
  • Esperienza in SEO editoriale (keyword research, metadata, heading tags, internal linking)
  • Esperienza in scrittura di newsletter e/o DEM per email marketing
  • Esperienza di scrittura di microcopy per app e siti
  • Ottima conoscenza della lingua inglese

Nice to have:

  • Precisione, flessibilità e affidabilità
  • Predisposizione al lavoro in team e ottime capacità relazionali per interfacciarsi con Clienti e Partners
  • Conoscenza base della lingua spagnola
  • Esperienza o interesse in ambito education o nel campo della formazione linguistica
  • Buona conoscenza di Wordpress e CMS affini (Shopify, Adobe AEM ecc.)
  • Buona conoscenza di Google Analytics e piattaforme affini