Sustainable Energy Marketing Lead

4 settimane fa

Milano, Lombardia, Italia Aira A tempo pieno

About the Role


Aira is seeking a highly motivated and experienced Performance Marketing Manager to join our Marketing team and help us achieve our goal of driving growth through effective affiliate and performance marketing campaigns.


As the Performance Marketing Manager, you will play a critical role in driving customer acquisition and revenue growth through effective management of PPC, Display, and Paid Social channels.


Reporting to the Head of Growth, your primary mission will be to develop and execute best-in-class performance marketing campaigns to drive customer acquisition and revenue growth across multiple touchpoints.


You will work closely with the local marketing team to allocate spend across channels, optimize campaigns, manage affiliate partners, plan and execute effective campaigns using relevant technologies.


Key Responsibilities



  • Performance Campaign Management

    • Lead the planning and execution of data-driven campaigns across PPC, Paid Social, and Display channels to drive customer acquisition and revenue growth.
    • Manage budgets, optimize campaign performance, and use relevant technologies to maximize ROI while focusing on key performance indicators like Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
    • Regularly analyze campaign metrics and leverage insights to improve future performance.

  • Manage and Grow Affiliate Relationships

    • Develop and nurture strong relationships with new and existing affiliates.
    • Recruit and onboard partners aligned with Aira's brand and goals.
    • Analyze performance data to identify growth opportunities, optimize the affiliate program, and implement strategies to reduce CPL and CAC.

  • Digital Project Management

    • Support the marketing team by building and optimizing landing pages using our content management system (CMS), participate in creative brainstorming sessions, and collaborating with local, global, and agency stakeholders.
    • Leverage data and performance insights to enhance the customer experience and drive continuous improvements.

  • Reporting and Business Intelligence

    • Utilize HubSpot to create and maintain detailed reports and dashboards.
    • Track key performance metrics, assist with data-driven decision-making, and support budgeting and forecasting efforts to optimize marketing spend.

About You


We're looking for a highly motivated and experienced Performance Marketing Manager with a strong background in performance marketing in a consumer-first environment.


Strong experience with associated performance channels such as PPC, Display, Paid Social, and Affiliate channels is a must.


Experience setting up and managing campaigns, strong analytical skills, and experience in analyzing campaign performance insights are also essential.


Advanced knowledge of Microsoft Excel and experience with Google Analytics 4, GTM, CMS, HubSpot, and/or Microsoft Powerpoint are a plus.


Native Italian speaker with proficiency in English and experience working in the Italian market is a plus.


Excellent communication and collaboration skills are a must.


We're passionate about making a difference and delivering results.


What is in it for you?


Gain hands-on experience in a fast-growing scale-up, with a supportive and inclusive culture, and career advancement opportunities.


Collaborate with diverse teams across international markets and launch products globally.


Competitive salary and rewarding secondary benefits.

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